When it comes to social media platforms, there is no doubt that Facebook is the largest and the most popular, boasting over a billion registered users. However, if you have been keeping up with the social media news, there are reports indicating that Facebook’s popularity is on a decline. There is even a research published that in 2017, the social media behemoth will lose 80% of its active users.

It seems unthinkable that Facebook will go south, considering how it’s the current platform leader in social media. So what could be the reasons for the decline of Facebook’s popularity? Here are some possible factors we could find:

Teens Are Ditching Facebook for Other Social Media Sites

Ruby Karp, a 13-year old has explained why she and none of her friends are on Facebook. As she quoted saying, “Facebook has been trying too hard. Teens hate it when people try too hard; it pushes them away. Teens just like to join on their own. If you’re up in their faces about the new features on Facebook they’ll get annoyed and find a new social media.” With Facebook’s frequent layout changes, rollout of new policies, and new features, it’s easy why teens would get annoyed.

There Are Other Social Media Platforms

Facebook became a very popular social media platform quickly in its first couple years of existence. It’s no-nonsense approach and the introduction of the real-time news feed helped it become a force in the social media world. However, as time went on, many will agree that Facebook is not as cool anymore. The introduction of other social media platforms like Instagram, SnapChat, WhatsApp, Tumblr, Twitter and so on, has definitely contributed to its decline.

Changes That Affect User-Friendliness

If you have been using Facebook for the last decade, you should know that it has gone through a lot of changes. With each new feature added and layout changes, users are outraged because the overall experience has also changed. Many of these changes can’t be disabled, or if you can, you will have to dig deeper into your user settings. All these changes have affected the user-friendliness of the platform. It’s the case of functionality VS. ease of access.
However, let’s not get ahead of ourselves. Facebook is still the no. 1 social media site with a billion users. It’s apparent that it’s ran by very smart folks. They’re not resting on their laurels either as the company is clearly working on things like mobile optimization and better ad revenue. Only time can tell!